According to a Newsweek Magazine article from August 6, 1990, Japanese consumers were once known for their frugality but had started to spend more on consumer goods 1.
If you are looking to buy this vintage magazine, it is important to note that it is slightly worn but still in good condition. The cover features a bold headline “Big Spenders: Japanese Consumers Once Frugal, Are On a Wild Buying Spree” 1. The magazine is a great piece of history that captures the economic and social changes of the time. It would make a great addition to any collection of vintage magazines or as a gift for someone interested in Japanese culture or economics.
